LONDON: Amazon and Apple are the world’s most valuable brands but Chinese brands are rising up the leaders list and are more valuable than Europe’s top brands, according to a global ranking by Kantar’s BrandZ.
Amazon, founded in 1994 by Jeff Bezos, remained the world’s most valuable brand with an estimated value of $684 billion, followed by Apple, founded in 1976, at $612bn and Google at $458bn, Kantar said. Tencent, China’s biggest social media and video games firm, was the country’s top brand, in fifth place, while Alibaba was in seventh place.
Five brands more than doubled their value, led by Chinese e-commerce giants Pinduoduo and Meituan, China’s top liquor maker Moutai, China’s TikTok and America’s Tesla.
