Have you ignored your Netflix account since the first season of “House of Cards”? Well, you would possibly want to stream something soon, otherwise you could lose your subscription.
Netflix will start asking its inactive users if they need to keep their membership. If they do not want it, or if they do not respond, the company will automatically cancel their service, Netflix said on Thursday.
“You know that sinking once you realize you signed up for something but haven’t used it in ages?” Eddy Wu, Netflix’s director of product innovation, said during a statement. “At Netflix, the last item we would like is people paying for something they are not using.”
The company are going to be reaching out to everyone who has not watched “anything on Netflix for a year since they joined,” Wu said. the company will do the same for anyone who has stopped binging for more than two years.
Netflix added it’ll start sending out emails or in app notifications in the week .
Netflix noted the inactive accounts “represent less than half of one percent of our overall member base,” or “only a couple of hundred thousand.”
“We’ve always thought it should be easy to check in and to cancel. So, as always, anyone who cancels their account then rejoins within 10 months will still have their favorites, profiles, viewing preferences and account details even as they left them,” Wu said. “In the meantime, we hope this new approach saves people some hard-earned cash.”
Netflix is coming off one among its strongest quarters ever, which saw its subscriber base surge because the coronavirus pandemic forced people to remain reception . the corporate added 16 million subscribers within the half-moon of 2020, which blew past its own forecasts.
The streaming company has 183 million subscribers worldwide.
